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Advertising, Packaging & Product Development, Branding & Event Design Art Direction p.1 of 3 MORE
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RedTie Print Management
Company Brochure
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Created a vivid technological color scheme and branding to accent a B2B information piece promoting this UK software developer's web-to-print software.
Amplified Strategies
Political candidate direct mail designs
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A series of branded design templates for this political campaign public relations agency, developed as part of a portfolio of choices the firm could adapt to their choice of candidate. I designed a look and feel, color and style branding and purchased photography and illustrations.
Engage Marketing, Inc.
Promotional mailers
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A family of direct mail business-to-business promotional pieces to introduce an innovative new web-to-print marketing system.
Coronet Printing
Embossed, diecut company brochure
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I created this award-winning diecut and embossed trifold in a unique size to emphasize innovation. The focus of the piece was to promote quality union printing and the "union bug" —industry term for the small union logo—so as a play on words, I designed an embossed ladybug that appears through the diecut magnifying glass.
Compaq Computers Executive Roundtable Series
Event Brochure, Stationery, Websites and Power Point Templates
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I created a theme and designed a family of collateral media to promote and unify this exclusive international retreat offered to captains of the tech industry as an incentive for developing closer business ties. I designed the logo, stationery, three separate websites, powerpoint templates, signage and graphics, including an original photocollage for the event theme.

Microsoft Sequel Server 7.0 Launch
Event poster, Party Invitation, Confirmation Mailer, Banners, Signs, Passes
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Unveiling the long-awaited Microsoft SQL Server 7.0 software at the Comdex convention in Las Vegas was a major event for the IT industry and media. As lead designer in charge of over 100 deliverable items, I created the event theme, then designed and produced all of the event graphics, including posters, invitations, mailers, banners, tickets, signs, passes, stage backdrops, t-shirts, give-aways, event wrap-up catalog and more.
Signum Investments
Restaurant design, identity and branding
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I developed the look and feel of a new gourmet bakery café, starting with 5 "style boards" to narrow the direction, researched the market and competition and offered insight and suggestions on positioning and marketing strategies. I created logos and theme art, a wide selection of store fronts, elevations and interior designs and fleshed out the clients ideas, which included a striped theme, over 75 color variations and numerous names.
POP Display Group
Embossed, diecut company brochure with video presentation
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To highlight the colorful, inventive, 3 dimensional point of purchase displays they design, I created a uniquely shaped multi-dimensional and vibrant brochure/folder that holds a video tour on CD and numerous inserts and can be custom-tailored for each presentation. In addition to all the production work, I also stylized halftones, illustrated instructional line art, created 12 unique inserts, hired and supervised the video producer and art directed the video presentation.
iCopyright.com, Renton, WA
Retail identity campaign
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With an emphasis on clarity, simplicity and ease of use, this publishers copyright broker is making waves online, so I developed (and illustrated) a clean branding for their national roll-out in advertisements, mailers and on the web.
Garden Botanika
Retail packaging
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I designed and illustrated numerous swirling flora backgrounds to enhance the design of these organic beauty products.

Beifa Pens
New product branding development
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Chinese client needed a vibrant new look and feel for their packaging to win approval from big wholesalers here. I was provided with their logo and loose pens, which I photographed, then manipulated and arranged in Photoshop, adding the company logo on each pen. Then I designed and comped up a variety of new packaging and blister-pack shapes and styles, from stylized and illustrative to metallic ink, foil-stamped and faux-metallic. I invented and logo-typed new wording like "Metallic & Neon Artist Collection" and "Hot Neon" to add distinctive sub-branding, and then translated each look and feel into the four product categories.
Compaq Computers
Distributor Poster
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Using a unique dimension and vibrant color to accent innovation, I manipulated several photos and deployed branded fonts.
Rallye Améthyste, Rally Moustier
Party Invitation
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For this lavish Parisian ball, "Fire and Ice", I created an illustration which wrapped around a diecut door-pass that tucks into the folded card to add more flames.
Nth Degree Software, Bellevue, WA
Branding/Identity campaign
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I designed and produced a B2B marketing campaign for Proteus publishing legacy software, which included numerous original illustrations and diagrams reflecting the graphics-oriented publishing industry target. In addition to a brochure and direct mail pieces, my initiative was a proposal which could be laser printed and customized for each presentation.

Ioline Corp, Kirkland, WA
Retail identity campaign
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Expanding into a new market, the president of this computer plotter manufacturer has transformed this design into posters, ads and tradeshow displays. I also did their logo.
Microsoft
Office 2000 Launch
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Given the theme "The Art of Doing Business", I was one of several designers submitting graphics for Microsofts biggest rollout identity campaign yet. Bill and Steve voted in favor of another slogan so these werent used. ;o(
Compaq Computers
Identity template, Business Solutions for Exchange
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Starting with a folder for a retail networking campaign, the design I created for this project expanded into a brochure, website, poster and CD.
Compaq Computers
Trade ad, Cluster Business Servers
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I created the look and feel for the rollout of this Internet Technology business service which was used in variety of media and collateral.
Experience Music Project, Seattle
Kiosk posters
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In addition to designing interfaces and animation (see multimedia section) for EMP, Microsoft co-founder Paul Allens' avant garde music museum at the Seattle Center, I created a series of colorful, informative wall posters to entertain and educate those in line for the interactive kiosks.
Merwin Creative, Seattle
Holiday Card
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To reflect their offbeat personalities, the owners of this film and video production company commissioned me to create and illustrate an all-encompassing holiday greeting card sent to hundreds of clients. The text said "Christmas Card", "Hannukah Card", "Kwaanza Card", and finally "Phone Card". Attached to the last page was a company-branded phone card with an hour of free long distance.
PMF Productions, Woodland Hills, CA
Promotional campaign
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I invented and illustrated a direct mail campaign—based on this ad agency's puzzle piece logo—in which potential clients received an intriguing and inspiring new 3D piece every few days. Fully assembled, the 4 collectible pieces formed a colorful, seamless collage and pointed to a free gift.
PMF Productions, Woodland Hills, CA
Event branding
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Invitation, Tribute Book, RSVP and Save the Date cards design.
The Return by Ron Closser
Novel cover design
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A crime thriller.
San Francisco Association of Realtors
Event launch invite
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An email blast announcing a member conference
Athens Services
Direct mail piece
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I designed and illustrated this humorous and informative card that explained to this waste management company's customers why competitors were spreading false accusations.

All designs are property of respective clients

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